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/ Case study
Orrery Watch Co.
A mark, dial numerals and a printed catalogue for a small watchmaker who builds about forty watches a year.
Year
2024
Category
Identity
Client
Orrery Watch Co. (fictional)
Role
Identity, dial type, catalogue
The brief
Orrery's watches were good and its catalogue looked like everyone else's. The founder wanted the dial and the brand to come from the same drawing.
The identity
A custom set of numerals drawn for the dial at 4 mm, scaled up as the logo, and a catalogue printed with one watch per spread at true size.
Outcome
The numerals now appear on every dial, case back and box.
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