Paloma Sound

Idents and title cards for a small record label: a set of five-second loops that work as video, as GIF and as a still poster.

Year

2025

The brief

Paloma releases one record a month and needed one visual language for streaming canvases, social clips and the occasional live screen.

A single moving line that draws the label's mark, slowed or sped up to the tempo of each record. Each release gets a colour pulled from its cover.

Twelve idents, one template the label's own team now uses for each new release.

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